The "D"

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-31-2007/0004517248&EDATE=

The campaign seems like it is going to work to some extent. I was curious as to specifics of how this will make Detroit "cool". I just do not see it happening. They have a good target audience that will in turn tell more people about it by word of mouth. The "D" design is more modern and young i guess you could say. Which is suitable for the young target group that they have chosen. It has a sleek look to it too with cool relaxing colors, so its easy to look at. The Font of the D is a new look to Detroit. They are trying to give Detroit an entirely new image with just one picture. I do not think that Detroits image will be changed by just one campaign, I think it will take much longer and much more effort.